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Different from more traditional forms of revivalism, "retro" suggests a half ironic, half longing consideration of the recent past it has been called an "unsentimental nostalgia", recalling modern forms that are no longer current. It suggests a fundamental shift in the way we relate to the past. Most commonly retro is used to describe objects and attitudes from the recent past that never seem modern. In Simulacra and Simulation, French theorist Jean Baudrillard describes retro as a demythologization of the past, distancing the present from the big ideas that drove the modern age. Shortly thereafter retro was introduced into English by the fashion and culture press, where it suggests a rather cynical revival of older but relatively recent fashions. The term rétro was soon applied to nostalgic French fashions that recalled the same period.
These shops were different from the previous antique shops because they sold daily life objects from the recent past. During the 1960s in London, shops started selling pieces of second-hand furniture. Several fields have adopted the term retro from the design world.Up until the 1960s, interiors were often decorated with antiques. Specific types of retro Since the 1980s the implications of the word ‘retro’ have been expanding in the application to different media. The desire to capture something from the past and evoke nostalgia is fuelled by dissatisfaction with the present. Retro shows nostalgia with a dose of cynicism and detachment.
Throughout the 19th and 20th centuries, designers borrowed from the past, for example, classicistic style. Before the word ‘retro’ came into use in the 1970s, the practice of adopting old styles for new designs was already common. A new way of producing and consuming the past emerged and a broader range of objects from the recent past was used for new designs.
For example, 1970s patterned wallpapers, combined with second-hand furniture also from the 1970s, the 1960s or 1950s. Interior design Retro lamp by IKEA, referring to the 1970sInterior design magazines often show retro style as an interior decoration of mixed styles and objects from the past, second hand and new. The access to these overviews and the ability to experiment with computer design programs has caused an increase of retro designed objects in the last decades.
In typography, classicism has always been an influence and throughout the 20th century, and in early woodcut printing as well. Furthermore, in the beginning of the twentieth century, Gothic, Baroque and Rococo motifs were used for new products. William Morris can be seen as an example: for book design and other purposes he adopted Medieval production and stylistic models in 1891. In this case ‘retro’ indicates a value, which is also partly why today's retailers produce new objects in an old style.Graphic design, typography, and packaging Long before the use of the word ‘retro’, graphic design made reference to earlier graphic characteristics.
Brands have incorporated retro logos designs to highlight their brand voice and message: clean, classic, and reminiscent of the recent past.A 1950s-era poster in pop-art style, the style on which retro art is based.The style now called " retro art" is a genre of pop art which was developed from the 1940s to 1960s, in response to a need for bold, eye-catching graphics that were easy to reproduce on simple presses available at the time in major centres. In logo designing, retro logos have taken quite the limelight in recent years. Historicist styles are also used in the promotion and packaging of food and household products, referring to childhood memories and domestic nostalgic ideals. For example, psychedelic typefaces were developed, gaining inspiration from Art Nouveau and other cultures.
Archived from the original on. ^ " Bookulating Suggest-O-Mometer". "Dr Martens enjoy comeback with best-selling season ever | Fashion". Guffey, Retro: The Culture of Revival, pp. 9–22
Baudrillard, Jean (1995). "Happy 85th: LOT adds 'RetroJET' livery to Embraer E175". ^ Mutzabaugh, Ben (18 April 2014). "Qantas reveals 'flying kangaroo' livery on Boeing 737". ^ Flynn, David (17 November 2014).
Retro: The Culture of Revival. Guffey, Elizabeth E (2006). The Structure of Bad Taste. New York/London: Routledge. Uncommon Cultures: Popular Culture and Post-Modernism. Collins, James C (1989).
Dermody, Brenda and Breathnach, Teresa (2009). The Retro Store, 2018: Website listing and displaying many retro related items. New York/London: Routledge. Intellectuals and Popular Culture.
Heller, Steven and Lasky, Julie (1993). Class, cultural capital and the material practices of the (re)valuation of style in European Journal of Cultural Studies, 15: 621, Baker, Sarah Elsie (2012).